Did you know that Crosstown Concourse is home to the very first Memphis location of French Truck Coffee? When this New Orleans-based coffee brand arrived in Memphis in 2016, they chose Crosstown Concourse as their launching point, a decision that sparked their growth and deep connection to our city. This historic building, once a Sears distribution center and now a thriving vertical village, proved to be the perfect place for French Truck’s Memphis journey to begin. Here, French Truck Coffee has become a vital part of the unique mix of innovation, creativity, and community that defines Crosstown Concourse.
The Roasting Process: A Look Behind the Glass
One of the unique aspects of French Truck’s Crosstown location is the full view into the roasting process, thanks to a glass wall that lets you see the artistry and precision that go into each roast. And if you want a behind-the-scenes look at this process from bean to brew, check out our latest Instagram reel, which takes you through each step, from raw green beans to packaging fresh coffee bags ready for Memphis distribution. Watch and see firsthand how French Truck’s commitment to quality comes alive at Crosstown!
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From Bean to Brew: Crafting Local Flavor
The roasting journey starts with high-quality, raw coffee beans sourced from top coffee-growing regions around the world. French Truck’s Crosstown Espresso, a signature blend exclusive to the Crosstown roastery, combines Ethiopian beans with rotating Central and South American varieties. The beans are roasted with precision, using advanced technology to monitor each batch. This attention to detail in the roasting and cooling process ensures that each cup captures French Truck’s distinct flavors, fresh and full-bodied.
Local Roasting, Local Distribution
After roasting, the beans are carefully packaged on-site to preserve peak freshness. French Truck’s Crosstown facility plays a crucial role in Memphis’s coffee culture, distributing freshly roasted beans to local stores, restaurants, and their other Memphis cafés. French Truck’s presence here at Concourse helps to bring the unique character of Memphis to life, connecting local businesses, restaurants, and vendors within our vertical village.
A Proud Crosstown Concourse Partnership
Since opening its doors at Crosstown Concourse, French Truck Coffee has expanded to new locations across Memphis. The supportive, community-driven environment of Crosstown provided French Truck with the foundation and visibility to thrive. Today, their coffee is enjoyed not only by Crosstown visitors but also by patrons at other French Truck locations in the city—bringing a taste of the Concourse spirit to broader Memphis.
At Crosstown Concourse, French Truck Coffee represents more than a coffee brand—it embodies the energy of our community. From artists and musicians to professionals grabbing their morning coffee before work, French Truck has woven itself into the fabric of Crosstown, creating a meeting place where Memphians can come together, share ideas, and fuel their day.
So, next time you’re at Crosstown Concourse, take a moment to appreciate French Truck’s commitment to quality and innovation. Through the glass wall—or through our Instagram reel—witness the meticulous process that goes into each roast, and know that the coffee in your cup supports not only local flavors but also the heart of Memphis’s most vibrant community hub.
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