Memphis, TN – May 16, 2025 – Crosstown Concourse is excited to announce that The Juice Joint, a locally owned juice bar focused on fresh and nutritious offerings, will officially open its doors on Saturday, May 31 in Suite 147 — the space previously occupied by Vibe Foods.
Founded by Memphis native Darious Robertson during the pandemic, The Juice Joint has steadily grown a loyal customer base with its menu of cold-pressed juices, smoothies, açaí bowls, and fruit-based snacks — all made with natural ingredients and no added sugars or preservatives.
“We’re excited to bring The Juice Joint to the vibrant community at Crosstown Concourse,” said Robertson. “This new space gives us the opportunity to expand our offerings and continue our mission to make healthy choices more accessible and enjoyable. The restaurant and retail tenant mix at Crosstown is incredible, and we look forward to getting to know everyone.”
To celebrate the grand opening, the first 100 customers on May 31 will receive exclusive Juice Joint discount cards to use on future visits. There will also be a ribbon cutting at 10am that morning. In addition, a special appreciation day for Crosstown Concourse tenants will be held on Monday, June 2.
“We’re thrilled to welcome The Juice Joint to Crosstown,” said Erin Shelton, Director of Marketing & Business Development at Crosstown Concourse. “Darious brings an inspiring vision for health and community, and we know visitors will be excited to have a new go-to spot for fresh, flavorful options.”
The Juice Joint will be open daily from 7:00am to 6:00pm.
For updates and more information, visit www.thejuicejointbar.com or follow @thejuicejointmemphis on Instagram.
Media Contact:
Erin Shelton
Director of Marketing & Business Development
Crosstown Concourse
erin@crosstownconcourse.com
901-647-7106
About Crosstown Concourse:
Once home to Memphis’ leading employer, the historic 1.5-million square-foot Sears, Roebuck & Co. warehouse and distribution center was built in 1927. The building was abandoned in 1993 and stood vacant for more than 20 years. Reimagined and reopened in 2017 as Crosstown Concourse, the 16-acre campus is now a vibrant community anchor that goes “beyond mixed-use” and includes housing, commercial and non-profit offices, restaurants and retail, as well as arts and culture, health and wellness, and educational tenants. The biggest adaptive reuse initiative in Tennessee and the largest LEED Platinum Certified adaptive reuse project in the world, the Crosstown “vertical village” is attempting to live out the notion of “better together” and become an inclusive microcosm of the city where a diverse range of people interact in meaningful and inspiring ways that improve the quality of life for everyone. For more information, visit crosstownconcourse.com.
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